I think most of them can't take the fact that kpop has become so big.
If it wasn't this popular, they probably won't give a goose about it.
They can't accept that something supposedly insignificant, supposedly meant for a small target audience as it is in Korean language, from an Asian country not even as big as China or India, could make millions of people fall in love with it.
Thus you see people going around making joke out of it, or boycotting it.
Sad truth about some people.
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