Saturday, September 15, 2012

[OP-ED] Gangnam Style- A catalyst for K-Pop?

Guess everyone knows about the recent hit, "Gangnam Style" now.


However, some of you who are new to Kpop may be curious-
what are kpoppers' views on the song, and the GNS phenomenon?

As a kpopper, I am proud that this song has made this far.
Though some SONEs are upset that GNS has overtaken Girls' Generation (SNSD)'s Gee,
as Gee had been the highest viewed Kpop Music Video of all time, with 85million views as of now,
I have to admit that GNS has opened more doors for Kpop.
After PSY's tweet on Gdragon's new release "One of a Kind", it entered the top100 MV charts in iTunes.
More people are now watching other Kpop MVs because they found out about Kpop through PSY.
So we really have to thank him for that.

(Well, regarding Gee, it is not a fair comparison to begin with in the first place. Gee was released in early 2009, when the 2nd Hallyu wave initiated by Kpop was not that big and widespread yet. Late 2009 and 2010 was the start of the Kpop boom. Also, the current Gee MV on SMTOWN's Youtube channel was uploaded about 5months after Gee was released. Will the Gangnam Style hype last for 5months? I am not sure about this. )
That being said, we, as Kpop fans, have to work hard during this period while it is still hot from the oven, when everyone is still crazy over the song, to introduce Kpop to more people. To bring OUR idols to the world stage.
So yups, I/we really have to be thankful for this Gangnam Style craze.

But here comes the truth from (most) Kpop fans. From friends around me whom I know.
During the first week of the release, when it wasn't viral yet,
we found the video quite epicly made. But that was all.
The sudden hype was something unexpected from Kpop fans.

To see our friends and strangers who didn't really like Kpop
dance, sing and go crazy over the song is something,
rather awkward.

Maybe to us, we feel that there are much more nicer songs in Kpop,
and, what made this song popular, is its catchy tune and dance movements, and the weird MV,
yet infectious melodies and dance choreographies are something we Kpoppers are used to already.

So as a summary, despite feeling awkward and finding it weird that GNS would be so famous and liked worldwide, I feel really proud and happy to see the Youtube viewcount increase daily, and more people taking notice of Kpop.

This, may be the catalyst for Kpop.

If the history and success of Hallyu were to be translated into a graph, it will be rising steadily with a rapid increase in 2012 due to GNS, as it brings it to a new peak. Who knows what future holds? World, be prepared for THE HALLYU WAVE!

P.S. It is "Oppan gangnam style" NOT "Oppa gangnam style". It is kinda annoying to see the wrong thing trend and everyone singing/typing the wrong lyrics.


Gangnam Style and PSY's achievements so far. (List not exhaustive. As of 15 Sept 2012)
168,000,000 views on Youtube, most probably over 170mil when y'all are reading this.
Overtook Girls' Generation's Gee to be the most viewed Kpop MV onYoutube
Overtook LMFAO to be the most liked video on Youtube

Featured on CNN
Featured on LA Times
Featured on The Wall Street Journal
Featured on ABC News
Mentioned by Tom Cruise, Ryan Seacrest, Jay Leno
Interactions with Britney Spears, Taylor Swift, Chris Brown

VIP guest and Presenter at VMA 2012
Best dressed by Billboards for VMA 2012
Performed with The Wanted and Kevin Hart
Brought highest viewership rating for Ellen DeGeneres Show
Signed with Justin Bieber's company for management except for in Korea

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