[OP-ramble] New groups...

I remember posting about this
but I'm just gonna talk about this again.

Right now, as everyone would have known,
there is a saturation of new groups debuting.
Boy and girl groups alike.

EXID

Not that I mind, but looking at their MVs,
I have to say that, they ARE talented, and I can tell that they have put in the effort to be synchronized in their dancing.
Really on par with the big groups today.

So what is making them not as popular?

I am not a professional. This is just my point of view.
One thing that struck me was that they are all wearing thick makeup (for girls).
They look so perfect and pretty already.
I've mentioned on my twitter that

With all these new groups debutting, I'm already used to seeing good-looking boys and girls.

Now, being pretty is no longer the point. 

Plus, given the current circumstances, whereby there are so many groups coming out, the audience do not have the time to research up on each of the members.
Meaning you need to give me something else to make me remember you.
SKARF (not being biased here) is a good example. At least we know them as the group with Singaporeans.
B.A.P with their punkish, manly songs.
Other groups have their big-name companies and established seniors to promote them.

For all the other newbies from small companies,
I suggest, (okay, not responsible for any consequences),
tone down on the makeup (not that thick), costumes (not that f(x)-ey or SHINee-ey),
music, not that poppish. Or at least not the regular pop.

Especially on the makeup part.
Here, I have a casestudy/referencemodel/substantiation etc.
GIRLS' GENERATION.

Girls' Generation Into the New World

They started off with pretty much a makeup-less face.
This gives us the ability to recognise and remember each of the members.

I find this an important step. We want the audience to not just remember YOUR GROUP, but also each individual members.
This helps to gain both popularity and fame, as more people are able to identify and be attached to the group.

D-UNIT

Looking at all these rookie groups with members having full makeup face, not only will the audience be confused with the other groups, they can't even choose a bias within the group itself 'cuz everyone looks pretty much the same. (Not much on the plasticsurgery joke haters like to use, but because I think that people with thick makeup can't look that different.)

SHE'Z

GLAM

Just my 20cents worth. Kay considering the length, maybe 50cents. (NOT FUNNy.)

(OMG maybe I should have renamed this post as "Secret to Success" ahaha)

A/N: Sorry, can't talk much about boy groups... Not very familiar with boy groups (I just got into EXO this year so...) But if I have to say something based off my EXO's experience, and from what I've seen in the rookie groups trend for boy groups,
don't group people with the same... feel/look.
Though EXO has twelve members, each of them have their own look. This makes it easier for fans to identify them.
This is what most (I think, or at least SM does) companies do. While forming a group, they have to find people with distinct characters, they mustn't clash (thus some really good trainees didn't managed to get into groups sometimes 'cuz their styles clash), YET they must be able to complement each other and look like they are in a group.
This is a skill, too.